Design Lead
Merging design, strategy and technology to craft products.
Harnessing technology to make life better.
Create design from human for humans
Behind the pixels: I always begin with the real problem before falling in love with the visual solution, because design isn't just about aesthetics. It's about solving challenges grounded in data so others don't have to face the complexity. It's about distilling the difficult into a clear guiding principle.
It's about creating memorable, distinctive experiences so seamless they're simply enjoyable to use.
Projects
INDUSTRIES OF EXPERTISE
Security
Energy
Telco
Automotive
AI
Side projects
Personal projects where I explore ideas, technologies, and narratives that inspire me. Spaces for experimentation — to learn, fail, and create without limits.