Cupra
& SEAT
2022
CUPRA and SEAT are part of the Volkswagen Group, developing embedded digital products for vehicles where hardware, software, and user experience converge within a highly regulated environment.
I worked on the design of in car infotainment radios for models launching from 2024 onwards, contributing to production ready interfaces with direct impact on vehicles shipped to market.
~439,500 vehicles sold anually
Overview
This project focused on the design and scalability of an automotive infotainment design system. The system needed to support multiple car models, screen sizes, and interaction patterns while ensuring consistency, usability, and efficient collaboration across teams.
The work required building a system capable of scaling within a large enterprise organization and under real world product constraints, including embedded performance limitations and safety regulations.
Role
I acted as a Product Designer focused on interface design and design system evolution, collaborating closely with UX, engineering, and hardware teams.
• Designing scalable UI solutions for in-car infotainment systems
• Defining reusable components, layouts, and interaction patterns
• Ensuring consistency, usability, and implementation readiness across products
• Aligning design decisions with technical and regulatory constraints
Challenge
Designing an in car infotainment system at an advanced product stage required balancing scalability across multiple vehicle models and screen configurations with strict consistency, performance, and safety constraints, while making decisions that directly impacted vehicles shipped to market.
Solution
We approached the problem with a system first mindset, prioritizing scalability and reuse over isolated, one off solutions.
I contributed to the evolution of a dedicated in car design system, defining reusable components, layouts, and interaction patterns optimized for automotive contexts. This enabled teams to design and implement screens more efficiently while maintaining consistency across products, brands, and vehicle lines.
Learnings
Collaborating at scale in a large organization taught me the importance of clear communication, thorough documentation, and shared frameworks.
I learned that a design system is not just a visual toolkit but a strategic asset that ensures scalability and consistency across products. Balancing brand identity, technical feasibility, and user experience is essential, and early alignment with cross functional teams helps prevent downstream redesigns and accelerates the delivery of high quality interfaces.
Data
+ 0
Reusable components
0 %
Screens standardized
High visual & UX consistency
Side projects
Personal projects where I explore ideas, technologies, and narratives that inspire me. Spaces for experimentation to learn, fail, and create without limits.
