Miriam Laina

Cupra &
SEAT

2023 - Present

Designed of systems for next generation radios, building scalable design foundations and visual languages that shaped future interfaces.

Industry

Auto industry

Services

UX/UI · Communication strategy · Data driven

Cupra & SEAT
Cupra & SEAT content

Overview

Redesigning Movistar Prosegur Alarms self-service experience to increase customer satisfaction and reduce support calls.

I led e2e design initiatives, from identifying opportunities through data and app performance analysis to delivering new in-app features, defining user journeys, and orchestrating launch communication strategies that improved NPS and user adoption.

Role

Redesigning Movistar Prosegur Alarms self-service experience to increase customer satisfaction and reduce support calls.

I led e2e design initiatives, from identifying opportunities through data and app performance analysis to delivering new in-app features, defining user journeys, and orchestrating launch communication strategies that improved NPS and user adoption.

Challenge

Redesigning Movistar Prosegur Alarms self-service experience to increase customer satisfaction and reduce support calls.

I led e2e design initiatives, from identifying opportunities through data and app performance analysis to delivering new in-app features, defining user journeys, and orchestrating launch communication strategies that improved NPS and user adoption.

Solution

Redesigning Movistar Prosegur Alarms self-service experience to increase customer satisfaction and reduce support calls.

I led e2e design initiatives, from identifying opportunities through data and app performance analysis to delivering new in-app features, defining user journeys, and orchestrating launch communication strategies that improved NPS and user adoption.

Data

50%

Security

50%

Energy

50%

Telco

50%

Automotive

50%

AI

SIDE
PROJECTS

Personal projects where I explore ideas, technologies, and narratives that inspire me. Spaces for experimentation — to learn, fail, and create without limits.