Selectra
Colaboration in full cycle product design. From research and discovery to validation and go into production of MVPs optimizing performance.
Industry
Security & services
Services
UX/UI · Communication strategy · Data driven
Overview
Redesigning Movistar Prosegur Alarms self-service experience to increase customer satisfaction and reduce support calls.
I led e2e design initiatives, from identifying opportunities through data and app performance analysis to delivering new in-app features, defining user journeys, and orchestrating launch communication strategies that improved NPS and user adoption.
Role
Redesigning Movistar Prosegur Alarms self-service experience to increase customer satisfaction and reduce support calls.
I led e2e design initiatives, from identifying opportunities through data and app performance analysis to delivering new in-app features, defining user journeys, and orchestrating launch communication strategies that improved NPS and user adoption.
Challenge
Redesigning Movistar Prosegur Alarms self-service experience to increase customer satisfaction and reduce support calls.
I led e2e design initiatives, from identifying opportunities through data and app performance analysis to delivering new in-app features, defining user journeys, and orchestrating launch communication strategies that improved NPS and user adoption.
Solution
Redesigning Movistar Prosegur Alarms self-service experience to increase customer satisfaction and reduce support calls.
I led e2e design initiatives, from identifying opportunities through data and app performance analysis to delivering new in-app features, defining user journeys, and orchestrating launch communication strategies that improved NPS and user adoption.
Data
50%
Security
50%
Energy
50%
Telco
50%
Automotive
50%
AI
SIDE
PROJECTS
Personal projects where I explore ideas, technologies, and narratives that inspire me. Spaces for experimentation — to learn, fail, and create without limits.
