Roamrider

Was born from the need to simplify travel planning by consolidating multiple tools into a single, user friendly platform. My work focused on research and discovery to understand the pain points of travelers, defining user flows and a basic UI kit, designing key screens, and creating a pitch deck to communicate the vision.

Although the project is currently conceptual, it establishes a foundation for future development and testing.

I led the entire project from ideation to visual concept. I conducted market and user research to identify gaps in existing travel tools, designed a basic UI kit and core screens. This role combined product strategy, UX/UI design, and market analysis, allowing me to independently shape the vision of a centralized travel planning solution.

Approaching a fragmented travel sector as a solo founder presented unique challenges: identifying meaningful gaps, conceptualizing a seamless user experience, and creating tangible designs without a technical team or resources. The goal was to validate ideas and communicate a clear vision through design and storytelling rather than a working product.

I developed a scalable UI kit, wireframes, and key screens demonstrating the main functionalities: personalized onboarding, budget management, flight and accommodation comparison, itinerary planning, vehicle rentals, and dining recommendations. A pitch deck complemented the designs, clearly presenting the concept, business opportunity, and user experience.