Miriam Laina

Imagins

2025

Imagins is an AI-powered platform that generates personalized children's stories with illustrations. Its mission is to foster co creation and quality time between parents and children, teachers and students and peers.

 

I co-founded the project as CPO, leading product strategy, design, and testing the coherence of AI generated stories during the early refinement phase.

Industry

Artificial intelligence

Scope

UX/UI · Product strategy · CPO

Imagins

Overview

Imagins allows users to create stories from a brief prompt, customize characters, edit illustrations and text, and design covers. The project combines AI technology with creative freedom, offering a blank canvas for users to co create narratives.

 

My work focused on product design, strategy, and ensuring a seamless, intuitive experience in a rapidly evolving AI landscape.

Role

As CPO and product designer of Imagins, I led the product's vision and strategy, shaping intuitive user flows and designing interfaces for story creation, character customization, and illustration editing.

 

I collaborated closely with the founding team to refine the MVP, ensuring that AI generated content was coherent, engaging, and aligned with our user centric goals. My work blended product strategy with hands on design, focusing on delivering a seamless and delightful experience for co-creative storytelling.

Challenge

The main challenge of Imagins was building a startup from scratch in a fast moving AI landscape, with no fixed capital and limited time.

 

I had to navigate the uncertainties of emerging technology while balancing creative vision with technical feasibility. Additionally, collaborating with friends and family added a personal layer of complexity, making it essential to align expectations, iterate rapidly, and maintain focus on creating a product that was both usable and meaningful for children, parents, and educators.

Solution

I designed a flexible and modular interface that allowed users to generate, customize, and refine both stories and illustrations seamlessly. Providing clear workflows that guided users from a simple prompt to fully personalized stories, ensuring an intuitive experience despite the complexity of AI generated content.

 

By iterating closely with the founding team, I refined the MVP to balance creativity, usability, and technical feasibility, turning a blank canvas into a scalable product that encourages collaboration and imaginative storytelling.

Imagins content 1
Imagins content 2

Learnings

Building Imagins taught me how to navigate entrepreneurship in an emerging AI market, balancing technical possibilities with user needs.

 

I learned to iterate rapidly with minimal resources, align creative vision with technical constraints, and manage product development in a collaborative, family and friends startup. It reinforced the value of strategy, user centric design, and adaptability when creating a product from a blank canvas.

Imagins learnings

Data

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Views per month

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Countries

+ 0 k

Stories generated

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Sign ups

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